Milan FW18 Show Report: Prada

“I LOVE black nylon, I can’t have enough of it. So we did it.”  – Miuccia Prada

Founded in 1913 as a leather goods store, Prada has risen to the height of the luxury fashion market, both in Italy and worldwide. It is now run by lead designer Miuccia Prada and has developed into a global lifestyle brand, selling watches and perfumes alongside its other apparel items.

Prada’s aesthetic has been described as ‘strangely beautiful’  and their recent show in Milan is no exception. Despite being a part of Milan Men’s Fashion Week, Prada has released both their men’s and women’s collections here.  The show was one of solid colour progression and evolution of design. Looks 1- 24 consisted of more subtle shades including black and navy, with bright colours coming in suddenly at Look 29 onwards.

Look 40 – 45 saw a change from crazy Prada patterns to complete looks in solid block colours. This then returned to number of classic and black looks to end the collection where it began.

Brand aesthetic is vital to any luxury brand and Prada is no exception. This year’s show was held in a mock ‘warehouse’ giving Prada a contemporary identity. The space was divided into thematic sections, with various Prada symbols printed on crates to remind viewers of past collections.

Key Looks of the Collection: 

Look 11 – The collection had a heavy duty aesthetic, Miuccia designed looks to be worn with utility belts and many garments were made from black nylon. Miuccia once said  she “wanted to do something that was nearly impossible… Make nylon luxurious” and throughout this collection this was  a strong reminder of Prada’s revolutionary design. 

 

Look 29 –  The collection combined prints of past collections and was a ‘celebration of Prada’s greatest hits – but refracted through a determinedly contemporary lens’ (Vogue).  For this collection Prada collaborated with four artists and this sense of vibrancy can be seen in this section of the collection. 

 

Look 44 – This section of the collection reflected on the industrial aspects of Prada’s identity. Lots of oversized and practical design aspects were present but the use of colour and luxury finishing made it appropriate for a Prada audience. 

 

Look 49 –  The end of the collection returned to a utility and sporty look. The use of red stripes and sports luxe was a reminder of Prada Sport’s progression in the 1990s and early 2000s. 

See the entire collection here: Prada 

 

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