Milan FW18 Show Report: Prada
“I LOVE black nylon, I can’t have enough of it. So we did it.” – Miuccia Prada
Founded in 1913 as a leather goods store, Prada has risen to the height of the luxury fashion market, both in Italy and worldwide. It is now run by lead designer Miuccia Prada and has developed into a global lifestyle brand, selling watches and perfumes alongside its other apparel items.
Prada’s aesthetic has been described as ‘strangely beautiful’ and their recent show in Milan is no exception. Despite being a part of Milan Men’s Fashion Week, Prada has released both their men’s and women’s collections here. The show was one of solid colour progression and evolution of design. Looks 1- 24 consisted of more subtle shades including black and navy, with bright colours coming in suddenly at Look 29 onwards.
Look 40 – 45 saw a change from crazy Prada patterns to complete looks in solid block colours. This then returned to number of classic and black looks to end the collection where it began.
Brand aesthetic is vital to any luxury brand and Prada is no exception. This year’s show was held in a mock ‘warehouse’ giving Prada a contemporary identity. The space was divided into thematic sections, with various Prada symbols printed on crates to remind viewers of past collections.
Key Looks of the Collection:
See the entire collection here: Prada