H&M’s Fab Cause


As festival season approaches, you might be wondering what you’re going to pack for those fun few days. Well H&M have done all the thinking for you with their new Fashion Against AIDS campaign collection. In it’s third year, this collection is the first one dedicated to festivals and not only features amazing must-have clothes for guys and girls, but also essential accessories, tents, sleeping bags and even a geometric print deck chair (shown above). From the start of the campaign, three years ago, until now, it has raised just under £3 million. The money has been divided between Designers Against AIDS (DAA), the NGO who bought the concept of Fashion Against AIDS to H&M and that promotes awareness of HIV/AIDS among the young, investigating new methods of peer group education and campaigning; YouthAids, focusing on its projects in Haiti and Russia to prevent the spread of HIV/AIDS in chronically affected areas; the TV Staying Alive Foundation and UNFPA, the United Nations Population Fund. For the girls this year there is lots of ethnic and boho references – what else for those hot summer days?! Patterned leggings, embellished tops, fringing, denim and tunics. And for the guys, think cool military-style jackets and waistcoats, demin shorts and a fun paisley vest. Ann-Sofie Johansson, H&M’s head of design, commented: ?For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me. It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection.” The collection hits stores on 20th May and will be sold through the Divided departments. Above products, from left to right: brown fringed dress, £19.99; patterned trousers, £19.99; deck chair, £7.99; embellished men’s waistcoat, £24.99; men’s paisley vest, £6.99

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