Gucci @ MFW
This year’s Gucci Fall 2018 Ready-to-Wear was described as a ‘metaphor for how people today construct their identities’. It was a bold combination of colours, cultures and the way the population is evolving through the expansion of technology including aspects such as Instagram. It was a strangely captivating collection, reflecting on the way fashion can be used as a way to showcase the human mind. Creative Director, Alessandro Michele, stated that ‘We are the Dr. Frankenstein of our lives’ and wanted his collection to reflect of the complexity of our identities in the world we live in today.
Safe to say, Gucci made us really look at at this seasons collection with the addition of accesorries including replicas of models decapitated heads and baby dragons. Nothing was understated or subtle, models walked out in mock garment bags partially shielding the look from those watching. The fusion of culture found mixed Russian Headscarves with Scottish Plaids paired with an excessive amount of the iconic Gucci Logo.
However, this catwalk show by the famous fashion house has received considerable backlash. Designed as a way to celebrate the fusion of cultures, many found that aspects of this were lacking in political correctness and respect. Gucci has been heavily criticised for using the Sikh turban, an article of faith, as they placed it on a white model as if it were a trendy new hat.
There was something almost sinister about the Gucci show, from the severed heads, to the disrespectful taste in accessories, it is clear that Alessandro Michele is trying to make some sort of impact, at the expense of offending a large number of people. The show space itself reflected this sinister element as it replicated an hospital theatre, complete with operating beds and circular lights.
This is a Gucci collection which will be remembered, perhaps not for the right reasons.