Five Minutes of fashion with Olivia Rubin

Who doesn’t like a bit of designer clothing? We don’t think we hear anybody saying ‘no’. But who isn’t always that impressed with the designer prices? A lot of agreeing we hear. Well if that’s the case then you simply MUST click onto the Oli.co.uk Fusion Designer section. One word WOW. And do you know who we’ve got our eye on for this season’s must-have dresses… the lovely, and uber-talented, Olivia Rubin! A quick introduction to Olivia – she graduated from the mighty Central Saint Martins College in 2006 with a BA in Fashion Print (hence her AMAZING colourful designs). In the years previous and since she’s worked with the likes of Jacques Azagury, Alexander McQueen, John Galliano and Jade Jagger. One of Britain’s busiest young designers, Olivia now shows her collections at London Fashion Week, always receiving praise from the fashion big wigs. That’s why we’re so pleased to see her designing for a high street e-tailer. We caught up with the lovely lady to ask just a few questions, here’s what she had to say… HF: All the dresses in your collection for Oli.co.uk are super-structured, as are your catwalk pieces. Is it paramount for you to really emphasize a woman’s shape? Olivia: I like to emphasis the curves of the female form in the silhouettes and prints, in an edgy way rather creating an overtly sexy look! HF: What are you main influences? Looking at your collections we would say architecture (what with your signature brick print!)? Olivia: All things creative, especially modern art. At the moment I’m looking at sculptors such as Henry Moore, Alexander Calder and Dali. The brick print derived from my first ever collection inspired by builders/construction workers entitled ?Big Tool for You!?. HF:What would you say are the essential summer must haves for any wardrobe? Olivia: Printed dresses! HF: What made you decide on collaborating with Oli? Have you always thought of working with a high street brand? Olivia: I had previously collaborated with ASOS on a SS09 diffusion range which was such a success- it reached a new customer that couldn’t necessarily afford to buy into my mainline ranges. So when Oli approached me I was eager to get involved….I’m looking forward to seeing my next AW10 Oli collection which features knitwear-something I?ve never done before. HF: What will YOU be wearing this summer? Olivia: My ?Matisse? nude, draped dress to my best friend’s wedding, printed tops, lace, and my new Oli Rubi t-shirts (especially the brick one) HF: Who would you most love to see in one of your Oli dresses? Olivia: We recently sent Emma Bunton one of the dresses that she picked… the asymmetric tropical print. She?ll look fabulous in it. I?d love to see other celebs that mix up high street and designer pieces like Sophie Ellis Bextor and Jameela Jamil. It’s easy to see Olivia’s enthusiasm to make YOU girls look fabulous this summer. Get clicking girls. You HAVE to check out the Olivia Rubin maxi dresses, pure gorgeousness and starting from only £80! www.oli.co.uk

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