British Fashion Label Luella Slashes Prices after Trading Stops


After the disastrous news this week that Luella has gone under after it’s key producer Carla Carini of Italy suddenly closed last month, leaving the label unable to finish it’s Spring/Summer 2010 orders, it is good to hear that the fashion world is rallying round in a bid to support the brand. According to FabSugar, a ‘Save Luella’ campaign was launched on Twitter this week and several Autumn/Winter pieces have already been significantly reduced (so hurry as they’re flying out the door!) before the Spring line even hits the stores. There is no doubt that the demise of Luella is shocking news with Ms Bartley having been named British Designer of the Year in 2008 and receiving staunchly rave reviews for her kooky style designs and shows. Having once described her designs as “the kind of clothes you can get drunk and fall over in” it is hardly surprising that she has a savvy and streetwise celebrity following including Alexa Chung, Lily Allen and the Geldof sisters to name a few. Needless to say that their love of her punky, edgy and humorous style has helped raise the Luella profile no end with and estimated turnover of ¬£9 million. Luella Bartley is not the only designer to be hit by the economic downturn this year. She joins names as big as Christian Lacroix and Yoji Yamamoto and it is a wonder who will be next to join the queue as the recession continues to bite. Bartley is very hopeful that she will revive the label saying, “I love the Luella character and hope that .. the Luella girl can have an exciting future.” We hope so too.

(Pictures c/o FabSugarUK)

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